The Wi-Fi roll out in London grinds on. In the US, there were no shortage of decent cafes offering free Wi-Fi access. In London, we are still limited to the odd Costa Coffee, Starbuck's rather pricey deal, and T-Mobile.
Near our office, Benugo, purveyor of shockingly expensive sandwiches and salads, lets you have (an hours?) free access with any order over £2..which is
Now, BT is planning to wholesale its Openzone product...which should help matters, but will still (I think) result in mainly paid for access. Meanwhile, as Neil pointed out in Online the other week, there are a lot of questions being asked about whether Wi-Fi really is the next big thing
Why does it matter? Well, yes...it's a personal thing. But, I think it's all part of London becoming a smarter working city (and by 'smarter' I mean more brainy). The truth is, we're not all going to work from home. But, that doesn't mean we all have to remain chained to our desks (partcularly when it's 32 degrees and you've go no air conditioning). And these days, we are nothing without a network connection.
As Neil's piece points out, I don't think there's billions in it for BT/ T-Mobile etc from Hotspots. Frankly, when it comes to paying, people rarely have the combination of an absolute need to be connected/ a Wi-Fi card/ enough cash/ and no other wired PCs within easy grasp, that will make them want to get their wallets out.
But, I do think there's a decent return to be made by anyone who gets business punters in between meals (ie: they're having meetings, or just killing time) in to offer it free with food and drink.
Who knows what waifs and strays of new business they might attract if they make a big deal of it.
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